What is traffic arbitrage (traffic drain). Where to get traffic for affiliate programs Get traffic

Hello everyone, I haven’t written for six days now, so I urgently need to return to my favorite pastime, namely writing articles for the blog. Today, I plan to work hard, because the subscriber base is not growing, and something needs to be done about it.

To do this, after the article, I will immediately start making landing pages, otherwise I am debugging everything ... Well, okay, the most important thing is that today I want to tell you about where to get traffic. You can call it SEO and SEO again, but I can assure you that there are many ways to get traffic to your website, landing pages, and your products or services. If you are interested, then read my article further, I will try to tell everything that I know myself.

Well, let's start, since the topic of this post is traffic, then we will talk about it. Of course, before I start, I want to ask you: do you know why you need traffic at all?

Maybe you already live well, maybe you write articles on your website or blog that you don’t promote, but for the soul. Or maybe even better, you are a rich person, and the Internet for you is just a means of communication. Well, if you are a person who came to the Internet for money, then this information is for you.

Traffic is the flow of people who come to some sites, blogs, online stores or landing pages. Your task, as the author of your Internet resource, is to do everything so that this traffic constantly increases.

How to do it?? Ahhh, not so fast my dears, we'll get to that later. See, for example, you found out that you have unique knowledge in the field of English. Moreover, you know how to pack this knowledge into a box, but here's what to do next.

You can offer this course (product) to your friends, spam on social networks, but I assure you, the result will not be very good. Therefore, we came to the conclusion that you need customers, which means that for sales, for making money on advertising (your website), you need constant traffic.

Where to get traffic if you need it!!

Well, okay, we realized that traffic is great, but now, the most important task is to get as much of this traffic as possible.

Well, here they are favorites, now let's talk in more detail about them.

1. First of all, I would like to note that it is traffic from CEO. You know, I will tell you this way, if you are a master in SEO promoting your resources, then you may not know the rest. If you can promote your site to the number of 5-10 thousand people a day, then you can safely engage in affiliate programs, the sale of physical goods and the info business. Incredible? Yes, not at all, because believe me, if you have such a constant stream of potential customers, they will still buy from you, click on ads, that is, in other words, they will monetize your resource.
2. Social media is a great way to promote. Do you think others see your social media posts? I think so, because I myself like to put something interesting on the wall. And after that, people like, comment, read, and so on. What happens if you post your useful content? That's right, others will read it, there are your friends, acquaintances and so on. Here's another one for you good way receiving traffic.
3. contextual advertising - a great tool for the right hands. Now I will try to explain to you, the fact is that Yandex Direct, Google Adwords is good tools if you know how to work with them. And if not, then your money will go down the drain very quickly, and you will receive traffic that will not convert at all. Do you need it? No, so try to study this way of getting traffic, since free courses a lot on this.
4. teaser advertising - a way to get traffic that is very cheap. To be honest, I myself often experiment on this, but the results are not very good, as if there are a lot of clicks on my links, and the conversion is not very good. It will be very good if you master this method, I assure you, you will not regret it, perhaps several thousand of your potential customers are hiding here.
5. Newsletters and your own subscriber base Well, this is the basis of the basics. Believe me, if you get 10-15 thousand subscribers, then this will allow you to earn normal money. Just one issue of a letter can bring hundreds and even thousands of customers and just interested people. Now, your task is to gain this base, all these methods that I indicate are good.
6. Other sites – yes, and why not. If you know the authors of sites that a lot of people visit, then why not use this fact for your own purposes. You can write a guest post for these people, or you can simply order a review of some of your product or site. In today's conditions, this works great especially for blogging (we shake our heads).
7. Boxes or job sites . You have probably already heard about them, as well as that you can make fabulous money on them. In fact, the myth about big earnings on bucks is a lie, but what's true is that you can get cheap traffic here. What is even easier, you create a task, and also set a normal price and get visitors. True, this will not be targeted traffic, it will not work for sales, but to catch up or add traffic in this way is not only possible, but also necessary.
8. Internet partnership . This is a very important point that I would like to draw your attention to. Remember that it is very easy to move as a team, so if you want to start getting affiliate traffic as well, for example, by selling your courses, then you need to get good contacts. A good partner will promote you and benefit you, so keep this in mind, acquaintances decide.
9. Quality content - at a time when everyone is trying to promote themselves, their website, blog, store, it is high-quality information that will allow you to stand out when you need it. Remember that constant traffic, namely those people who will come to you to read useful articles, will come to you only when you have something interesting and useful.
10. Video hosting - one of the main multimedia ways of PR of their goods and services. You should not miss the opportunity to promote your landing pages or sites through video hosting, and especially YouTube. Reminisce about simple videos, which are gaining millions of views, as well as thousands of likes. Now think about what would happen if there were links to your products? Surely there would be sales, you see.

So, friends, we have come to the conclusion that only with efforts, as well as general knowledge, you can get high-quality traffic, without which you cannot count on success on the Internet.

This is where I will end, thanks for reading. this article I hope it has helped you in some way.

Sincerely, Yuri Vatsenko!
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Sites with cats, jokes and beautiful girls get traffic with little to no effort. It is enough to publish these most beautiful cats from time to time so that crowds of people visit the resource daily. And if the owner is savvy, then there is no need to publish anything. The community itself will bring, publish, comment and distribute new content.

Niche website owners have a harder life. They have to talk about something complex or boring: blade servers, bricks, principles of evidence-based medicine. To read publications, users are forced to strain their intellect or drink strong coffee so as not to fall asleep. Therefore, potential customers rarely come to the site, spend little time on it and do not repost. Can this problem be solved? How to get traffic correctly if the project works in a complex niche? More on this later.

What niche can be called difficult

yours. You probably from time to time angrily close your laptop and scold building materials, workwear, mutual funds, magic cream for all diseases, plastic windows or cat litter that you have to sell with obscene words. If you ask people you know, nine out of ten will say their topic is difficult. By the way, ten out of ten will envy you out loud and tell you how easy it is to sell this cat cream of yours.

Subjectively, most entrepreneurs and marketers consider their niche to be difficult. This assessment does not always coincide with reality. To understand whether you are really working with a complex topic, you need to use objective signs. Here are the main ones:

• There is a lot of competition in your niche. For example, MTPL policies are sold by dozens or hundreds of insurance companies. Add to them dozens of large insurance brokers. As icing on the cake, think of lone insurance agents who are actively mastering online sales.

• There are clear heavyweight leaders in your industry. This is one of the features of high competition, worthy of being singled out as a separate feature. Decided to sell smartphones? And the entire top issue was shared by Svyaznoy and Eldorado with Euroset. Want to operate on people with varicose veins? The issue was occupied by sellers of a miracle cream, which supposedly cures everything in one day without operations, registrations and SMS.

• You are selling a complex product. What does it mean? You have to explain to most consumers the essence and benefits of the product. Examples? As many as you like: endowment life insurance, IT outsourcing, installation of autonomous sewers and septic tanks, trainings for company personnel. Heck, aren't website building, SEO, and content marketing complex products? It is difficult for sellers of such goods and services to attract traffic due to a number of reasons, including a lack of active demand, resource-intensive information campaigns, and a low level of audience awareness.

Among complex products, it is worth highlighting medical services and goods separately. This is a unique theme. Uniqueness is determined not so much by the complexity of the product and high competition for traffic, but by the huge responsibility of marketers. Do you know other niches where you can literally kill a person in the pursuit of traffic?

• You are selling an expensive product. Here, not even attracting traffic comes to the fore. Of course, during a crisis, people are less likely to be interested in houses in London or holidays on the Cote d'Azur. Therefore, competition for traffic may become more intense. But the main problem here is converting visitors into buyers. Potential customers can actively come to the site, but this does not guarantee purchases.
• You are selling a product that, for one reason or another, a significant part of consumers do not believe in. It can be network marketing, dietary supplements, financial pyramids, Kirby vacuum cleaners, pension savings funds, work in the office of a young promising company without sales and investments, consultations with psychologists, coaches, and personal growth specialists. Are there many people among your acquaintances who actively search the Internet for information about a counseling psychologist working in the framework of Gestalt therapy and a body-oriented approach?

• You work in a very narrow niche. For example, sharpen straight razors. Because of advertising, everyone chooses “nothing is better for a man,” so you can’t count on a large flow of visitors. Niche projects should hardly waste money on attracting inappropriate traffic. Instead, it's better to bet on increasing your conversion rate and other performance metrics. By the way, many innovative projects can be attributed to this category. They have to break through the lack of information and distrust of the audience, as well as the lack of demand associated with them.

• You are selling a boring product. Here again, objective signs are needed, since after a couple of years of work, even the owner of a sex shop can consider his product boring. Look at the problem from the client's point of view. If he considers your product to be ordinary, it will be difficult for you to compete for the attention of visitors. Examples? Matches. Yet? Toilet paper, egg production, office cleaning, car washing.

Have you found objective signs by which your project can be classified as complex? Then read about ways to attract traffic. By the way, they will be useful even for sites that work in simple niches and sell a clear product.

Method #1: Attract Low-Frequency Traffic

Grandmaster Sergey Karjakin will easily beat Nikolai Valuev in chess. But in the ring, a chess player is unlikely to last even a minute. What does Karjakin need to do to always beat Valuev? That's right, Sergey should face Nikolay at the board as often as possible and avoid boxing fights.

This analogy explains why using low-frequency queries to drive traffic in difficult niches. With the Long Tail, you solve the problem of competing with industry heavyweights.

It's about this: large and experienced players are firmly occupying the issuance of high-frequency queries. You can break their hegemony by spending a lot of time and other resources. Or you can't break it. There are no guarantees that serious investments in the promotion of the query "buy OSAGO" will allow you to take the place of "RESO" in the search results. But you don't need it.

In order to get guaranteed traffic, you need to move along the widest possible semantic core. Why does it work? Why haven't heavyweights privatized long-tail search results yet? It's very simple: they try, but they can't. There are infinitely many low-frequency requests. Therefore, long tail guarantees traffic at any level of competition.

How to properly promote a site for low-frequency queries? First rule: forget about keywords Oh. Close KEY Collector and don't terrorize your brain with its little brother with an obscene name. Instead, spend time researching the market, studying the audience and its information needs. And start satisfying them.

Create quality informative content. Try to dive deep into the topic and exhaustively respond to user information requests. So you will surely use all the most relevant low-frequency queries in the right forms and with the right number of occurrences.

Let's do it again: To ensure that you attract low-frequency traffic, you need to focus not on key queries, but on research and meeting the information needs of the audience. Look for confirmation of this thesis in Svetlana Kuznetsova's articles about LSI (one and two), as well as in Denis Savelyev's article about the quality of content from the point of view of search engines. For a snack, leave the Searchmetrics study, which confirmed the decline in the role of keywords in determining the relevance of web pages.

Do you want to know how promotion for low-frequency queries works in reality? In 2015, the Facebook page promotion guide became the leader in views on the Texterra blog. In February 2016, this material received more than 13 thousand views.

Management gets search traffic through low-frequency queries like “how does Facebook promotion work” or “how to tag a job in your own facebook company”. At the first request, Yandex.Wordstat displays one impression per month. On the second - generally zero. However, despite this, we constantly receive transitions from them.

Now look at the screenshot below and pay attention to the frequency of transitions from search engines for a particular query. Of course, the lion's share of keywords Google Analytics does not display. But not only high-frequency players are probably hiding behind Not Provided.

Method number 2: advertising

This is an obvious tool for attracting traffic, without which it is difficult to imagine any integrated marketing strategy. Before including a new expense item in your business plan, answer two questions: what kind of advertising to use and where to send paid traffic.

Here is the answer to the first question: you need to use the type of advertising that is best suited for your project. Other things being equal, for new businesses operating in a competitive niche with popular and in-demand products, it is better to pay attention to the “context” and advertising in social networks. It is these tools that correct use provide high performance at optimal costs, flexible campaign management, excellent traffic quality.

What if you are not selling cosmetics and children's toys, but cinder blocks or fittings? Contextual advertising is great for you. But instead of social networks, it is better to choose specialized publications. For example, building materials are best advertised on sites dedicated to construction and repair.

What about the second question? There are no universal solutions here, since it is necessary to take into account the specifics of the project. But you can still find patterns. When it comes to Google AdWords or Yandex.Direct contextual advertising, the cost of clicking on competitive transactional requests like “buy something with delivery” will be relatively high. You again find yourself in a situation of "chess player against a boxer in the ring."

To bring the confrontation to the board, drive paid traffic with information requests. Can it be converted into real transactions? It depends on the quality of the resource and content strategy. Here is an example of an application from the information page of the site:

And here is another application from the same page (the dialogue itself turned out to be long, so we shortened it, but it is the source of the appeal that is important here):

When it comes to advertising on social networks, direct traffic to the pages or groups of the project. Of course, this recommendation is not suitable for all topics. For example, users will be clearly bored in groups of concrete mixer manufacturers. But if the topic gives at least a small chance to use social impulses, use paid traffic to increase the number of subscribers, advertise specific posts, and spread information about promotions.

Method number 3: activity in social networks

This is another universal tool for solving the problem of complex topics. With the help of a successful SMM campaign, a small player can bypass a large corporation, draw attention to a complex or expensive product, and gain the trust of the audience.

The Rockwell Razor story is a great example of the power of social media. In 2014, two students decided to create a quality product that would save men from having to spend money on expensive replacement cartridges from modern shaving systems. The guys creatively rethought the design of classic razors and offered users a modern version of the razor.

According to one of the founders of the project, Garrett Everard, at the beginning of his entrepreneurial journey, he did not understand marketing at all. Garrett, with his friend Morgan Nordstrom, devoted all his free time to developing the design and prototype of the razor. When everything was ready, the guys published the project on Kickstarter and went to bed.

Here social networks did their job: the project instantly went viral. The morning after the publication, the startups raised $18,000 when they only needed $12,000 to start production.

It was only at the new stages of raising funds that Rockwell Razors began to actively use SMM tools. Firstly, they rebuilt themselves from a competitor - a well-known manufacturer of machine tools with three and five blades. The guys launched a campaign, the main weapon of which was financial calculations. According to entrepreneurs, the buyer of a razor could save several hundred dollars in the first year of using it, since replaceable double-edged blades are much cheaper than cartridges. Rockwell Razors also promised all crowd investors a free supply of blades for 5 years if the goal of the second round of funding is achieved. The campaign ran with the hashtag #5YearsFreeBlades.

Are there situations when promotion in social networks is not worth it? Yes, these are boring products and the B2B segment. But even here there are options. For example, B2B sellers in the bourgeoisie recommend using LinkedIn as the main platform for promotion. In RuNet, LinkedIn is more often used for job search and recruiting. If you sell in the B2B segment and want to connect with the heads of partner organizations, use Facebook.

If you are selling something not to companies, but to people, feel free to use Facebook, Vkontakte and other popular social networks to attract traffic. How to attract traffic from social platforms? This is a topic, if not for a book, then for several huge guides. The main areas of work can be summarized as follows:

Method #4: Guest Blogging

With the help of publications on popular industry sites, you increase your audience reach and gain trust and authority. Remember the main secret of guest posting: you don't need links, but attention real users. Therefore, focus on the quality and relevance of the content.

What problems can prevent guest posting? If you work in a narrow niche, finding suitable thematic sites is not so easy. The problem can be solved in only one way: publish notes on sites and blogs working in related topics.

Here are some tips to help you plan your guest campaign:

• Publish guest articles on popular sites. Their topics should be close to yours. The popularity of a resource can be determined by the counters, which are usually located in the footer of the site. If there is no counter, you can get approximate data using the service for checking the attendance of other people's sites or the Alexa analytical platform. The popularity of the resource and the involvement of the audience can be indirectly assessed by the number of comments and distributions of the publication in social networks.
• You can find popular sites and blogs in your industry using ratings, for example, Liveinternet.ru. You can also use search engines and community search in social networks. Or borrow ideas from our mailing list "".
• Prepare interesting informative articles for guest posts. They must be useful to the audience. Do not try to sell at a party: this way you set readers and site owners against yourself. In no case do not publish low-quality content on third-party sites. You will not only fail to solve the campaign objectives, but also spoil the audience's impression of your project.
• With the help of a guest post, you need to attract the attention of new users and get clicks to your site. This is the main purpose of guest blogging. Don't think about links, think about potential customers who read your post.
• How often should you guest post? The more often, the better. This is true if you can publish articles on at least several different sites. If you publish content on one site too often, its audience will stop moving to your resource.

This pattern was noticed by the famous marketer Neil Patel. He posted on popular Internet marketing sites, one post per week. Readers actively went to Patel's website. When the specialist increased the frequency of publications to 3-4 posts per week on each resource, the number of clicks to his site fell sharply.

What are the benefits of guest blogging? Here are some examples:

• The aforementioned Neil Patel claims that guest posts bring 20,000 visitors to his site per month.
• BufferApp CEO Leo Vidrich says guest posts have brought his project 100,000 users in less than a year. Pay attention, 100 thousand customers, not site visitors. To get this result, Leo wrote 150 articles on external sites.
• And here is an old but still relevant story about a blog that increased traffic by hundreds of percent with the help of guest posting.

Again, please note that you are not guest posting for links. If the host site agrees to openly refer to you, do not refuse. If the host wants to close the link with the nofollow attribute, that's okay. If the receiving site does not agree to put a link at all, it is better to refuse cooperation. Of course, if we are not talking about an image article on Lente.ru or Vedomosti.

Method #5: Use Communities

This is not about groups or pages of your company on social networks, but about neutral communities in which potential customers and even competitors communicate. Simple Example: Community "Content Marketing" on Facebook.

Do not abuse trust: even announcements of the most useful content can annoy readers and administrators. Follow simple rule: Participate in discussions all the time, and link to your own content only from time to time.

The most important question: where to look for communities? First, they can be created. For example, if you add a forum to your site and make it popular, consider yourself winning the lottery. Secondly, if you want to work successfully, you must know your industry inside and out. This also applies to communities.

Didn't have time to join the most popular groups in your industry and didn't register on the forums? Get started now. You can find suitable sites using Yandex or search through communities in social networks.

Be sure to use the same userpic and real name on all forums and in all groups where you communicate. It is necessary for the audience to recognize you.

Method #6: Turn New Visitors into Loyal Customers

The target visitor who first came to the site should turn into your regular reader and client. To do this, you must publish useful quality content and sell a good product at an affordable price. What tools provide return users? Here is the list:

• Invite visitors to subscribe to your newsletter and RSS feed.
• Use remarketing.
• Offer potential customers a bonus program.
• Encourage subscriptions to social media pages.
• Install Disqus or a similar commenting system that notifies forum members of new comments by email.

Notice how artisan cosmetics manufacturer Barrister and Mann literally lassoes the user from the first visit:

• The company uses retargeting. After one visit to the site, B&M ads are displayed every time you log into Facebook.

• The company offers users an attractive bonus program. Visitors can earn reward points for taking suggested actions. For example, registering on the site brings 500 points, indicating the date of birth another 500 points, reposting on Facebook gives 50 points, and so on. Reward points can be spent on the company's products. 100 points equals 1 USD.

• The site has a newsletter subscription form. Do I need to say that the user also receives bonus points for subscribing?

Internet marketers are well aware of the adage "an old friend is better than two new ones." And specialists working in complex niches can safely change the order of numbers: "An old friend is better than a new hundred."

Method #7: Create a Free Useful Resource

It can be a service, a tool, an instruction for which users return to your site over and over again. Simple examples: Glavred, spell checker from Advego, service for evaluating test results.

A useful resource guarantees you visitors. For example, the attendance of the resource Text.ru, on home page which has a service for checking the uniqueness of texts, exceeds 10 thousand people per day. The site of the Advego exchange, which has spell-checking and semantic text analysis services, is also visited by tens of thousands of people a day. Among them, there are probably users who got acquainted with the project thanks to useful services.

What kind of service does the audience need? Look for the answer to this question yourself. The main thing is that the resource turned out to be very useful and free.

Method #8: Improve Traffic Efficiency

The space for extensive growth ends sooner or later in any niche. And in a complex environment, it may not be there initially. Therefore, grow intensively: increase the efficiency of existing traffic. We are talking about improving behavioral metrics: conversion rate, viewing depth and time, user engagement. This can also include financial metrics, such as the average order amount and the number of transactions.

How to improve behavioral metrics? This is another topic for a book or dissertation. Here's the answer in a nutshell: your website, content, product, and even yourself must be interesting, relevant, useful, and user-friendly. To work successfully, this topic will have to be studied in depth. The following resources will help you:

The list can be continued by adding at least a few dozen materials from the Texterra blog to it. But even they are not enough to exhaustively reveal the topics of increasing conversion, improving behavioral indicators, ensuring usability, creating high-quality landing pages. Therefore, use the suggested links as your direction of travel. With their help, you will find a lot of useful materials both on our website and on other resources.

This method was successfully used by the company "Mosigra". With the help of detailed and descriptive product descriptions, the project's marketers increased the conversion rate and other behavioral metrics.

Method number 9: become a sticky fish

A small sticky fish attaches itself to sharks and whales to travel long distances. A similar marketing tactic is great for projects that work in complex niches. Its essence can be described as follows: if it is very difficult for a project to attract traffic on its own, use popular specialized sites for promotion.

Here are a few examples: freelance exchanges, TripAdvisor, Yandex.Market, a project for selling DIY goods in the Masters Fair category, bulletin boards, online auctions, catalogs. With the help of promoted sites, you can attract traffic to the site own project and sell the product at the same time.

The stick fish tactic can be used in any industry where there are suitable popular sites. Here are some examples:

• Web agencies often register on freelance exchanges. This helps to sell services and at the same time drive traffic to the site.

• Like other service providers, Bizon Steakhouse uses TripAdvisor to attract customers and manage its reputation. Traffic to the corporate website is provided by a link in the company profile.

• Online stores actively use popular directories such as "Yandex.Market" and "[email protected]". This is one of the ways to increase the visibility of the site in competitive niches, where the struggle for customers is mainly through price.

• Participants of the Masters Fair project sell complex products with low active demand. For example, most people usually buy factory-made inexpensive children's toys. In order to attract traffic to the site of a master who makes dolls on his own, you will have to win competition from large online stores and manufacturers. The problem is solved by the profile on Livemaster, as the audience of this project is consciously looking for handicrafts.

• Small online stores do not shy away from selling goods on online auctions. They are registered under the guise of individuals. While communicating with the client, they redirect traffic to their website.

• Specialized online directories are another way to overcome high competition and solve the problem of a boring product. For example, furniture manufacturers publish information on thematic sites. They both drive sales and get traffic to the site at the same time.

Method #10: Bet on Video

With smartphones and tablets, you can watch videos anytime, anywhere. And thanks to these devices, you can shoot video anywhere and anytime. Even commercial.

How can video content help drive traffic in difficult niches? It is easier to fight for the first positions in the search results of YouTube and other video hostings than for the top positions in the general search. This is true even for very competitive topics for a simple reason: your competitors publish texts more often than they shoot videos. In addition, the video increases the credibility of the seller. The audience sees that they are dealing with real people, and not impersonal nicknames on the site. This further stimulates sales and website traffic.

Pay attention to the example of Shanti-Shanti.rf. The guys shoot video reviews for each product and publish it on the description page. This is good for customers and search engines. Another similar example is Shave Nation, an overseas razor shop. Its owner has created one of the most popular educational YouTube channels. In the description of each video there are links to a specific product or selection of products.

Method #11: Distribute your product freemium

According to software company OPSWAT, Avast antivirus software is the second most popular antivirus software in the world after regular program MS Windows Defender. According to own data Avast Software, the company controlled 21% of the global antivirus software market in 2015. In 2014, the investment company CVC Capital Partners valued Avast Software at $1 billion.

Why this information? The $1 billion company is distributing its flagship product for free. And Avast Software earns by selling premium program features.

In what niches does the freemium business model work? Here are a few options: software development, games, various web services, selling services offline. For example, this particular model is used by the Lingualeo foreign language learning platform.

Why is the freemium model guaranteed to bring in sales and traffic? First, the free distribution of the product attracts an audience. Secondly, free use a good product builds loyalty. And loyal users always buy. At least out of curiosity or a sense of gratitude.

Method #12: Make a Great Email Campaign

This way of driving traffic works great in any niche. To successfully use the tool, you will have to answer two global questions: where to get subscribers and what to send to them.

Here are two hacks. First, if your business model allows, send discount coupons via email. They should be a nice addition to the information. And second: you can publish emails on the site. However, new releases of the mailing list should appear there with a delay. For example, new letters can be sent on Mondays, and the information on the site is updated on Fridays.

Now to the question of subscribers. When your newsletter is known and appreciated, the audience will find it on its own. But first you have to use all the available ways to attract an audience. Here are the most effective tools:

• Use the subscription form on the site. Experiment with aggressive tools like Hellobar or popups.
• Trade your subscription for something of value, like free content or discounts.
• Include sharing buttons in your email template. If you create really useful content, subscribers will definitely want to publish it on their social media pages.
• If your content strategy allows, give subscribers the opportunity to choose the subject of their emails.
• Specify the link to the subscription in the signature of the work email.
• Enable newsletter subscription as a default option when registering on the service website.

Want to grow your subscriber base quickly? Create highly useful downloadable content and sell it for a subscription. Your offer must be truly valuable. For example, focus on e-book 100+ Practical Hacks for Internet Marketers. Do not attack new subscribers with commercial offers. Take advantage of best practices to turn email recipients into customers without imposing. By the way, the success of an email campaign is highly dependent on the capabilities of the mailing service. So choose it carefully.

Method #13: Interview industry-renowned experts

Even if your niche is very narrow, complex and boring, successful and charismatic specialists probably work in it. Post interviews with them. This works for two reasons. First, interviewing leaders makes your blog or website more interesting and useful to existing audiences. Second: the name of a specialist will attract a part of his audience to your resource.

Will leading experts agree to give you an interview? In most cases, it depends on your ability to communicate and diplomacy. For example, our site has interviews with Rand Fishkin, Denis Kaplunov, Alexander Alaev, Dmitry Shakhov, Dmitry Sevalnev, Viktor Karpenko, Sergey Lyudkevich and other well-known experts. By the way, here's the No. 13/1 way to get traffic: give interviews to everyone who asks for it. At the beginning of a business career, this is easy to do.

Method #14: Mention Famous Experts on Social Media

When you post or tweet about a well-known expert on Facebook, their followers see your post in their feed. To mention someone, write the "@" sign followed by the username without a space.

Where to get traffic - this question is asked by all beginners and not very webmasters. When I was just starting to create websites, for me even 10 visitors a day seemed like a very good result. And 100 visitors knocking and even more so 1000 - it was something transcendental and incredible.

Time has passed and now 1000 visitors a day no longer seem like an incredible achievement. At least 400 visitors a day have already been reached. And it turns out, according to generally accepted ideas among webmasters, this is not such a serious result. On some seemingly simple sites, there are about 100,000 (one hundred thousand) unique visitors per day or more. Moreover, often the owners of these sites are simple single people who collect traffic alone. And sometimes they do it better and more efficiently than specialized online media.

Of course, it all depends on the theme of your site. There are directions in which it is easier to gather a lot of people. There are directions - in which it is more difficult to do this. However, not every traffic is easy to monetize. Commercial themes can be 20 or more times more effective than entertainment themes. And that is not all. Within the theme you have chosen, there can be commercial and non-commercial topics. A lot depends on this.

I don't have enough experience in choosing topics yet. So I leave that to the reader. But I can tell you about my experience in attracting traffic. This works for all themes.

Five sources of traffic

I highlight several sources of traffic. They form the site's traffic.

1. Sites-sources of referrals
2. Regular visitors
3. Search engines
4. Mailing lists
5. Purchased traffic

I. Sites of referrals

Referral source sites are sites that have links to your resource. It is clear that the more high-quality links you have in "popular places" on the Internet, the more visitors you will get from that source. It is difficult to get a very large number of clicks from here, but on this site that you are currently reading, the percentage of visitors from other sites is about 15%. On some sites, I have seen that the number of visitors from other resources can be up to 30%. People are moving from blogs, social mortgages, quality directories (there are few of them). Or maybe someone just left a link to you somewhere on the forum. Etc.

II. Regular visitors

Regular visitors are the core of your resource. The more of them, the better the resource. It is possible to attract and keep regular visitors only by constantly improving the quality of the site, giving out an incredible exclusive and all the secrets, so to speak, in a stripped form. Some webmasters work on the principle of "done, promoted and forgot." But such a factory method may not be to everyone's liking.

III. Search engines

Search engines. Another very important source of traffic. Here everything is not so clear. When you are just launching a new resource, the search engine begins to give the first visitors within the first weeks. But the number of these visitors is usually not very large. And only over time, if the site is constantly developing and growing - traffic starts to go uphill. Search engine traffic costs us nothing. Users find you themselves, and this greatly facilitates the process of site promotion. That is why I believe that you should not try to deceive the search engine and overdo it with search engine optimization. It is better to play on the side of the search engines. It's no secret that if you stock up on links and do it wisely, then the site can be raised to the top of Yandex and Google. This is especially effective for low-competitive search queries. But search engines are constantly changing their ranking algorithms (to reduce the impact of purchased links), so in the long run, these methods may stop working.

In general, search engines are a strange thing. They can be banned for copy-paste or sap, or they can give traffic to the doorway site (automatically generated text or automatically copied text from other resources). One thing I know for sure. Sites that have been functioning for a long time and collect high-quality, interesting and unique material are ranked well. Tens of thousands of visitors a day is a frequent occurrence. Most sites in the tops for competitive search queries are about three years old. Trust does not come overnight.

Search engine visitors usually make up a very significant portion of traffic to good sites. One third to two thirds. And sometimes - and more. It all started with 2 people per day (10% of traffic) and today 300-400 people per day or 68% of traffic. It would be nice if this share was less, since the site is 2/3 dependent on the mood of search engines. It's good that there are a lot of search engines. Basically half comes from Yandex, the second half - from Google.

Postal mailings. Sign up for the smartresponder.ru service and start your mailing list. To collect subscribers, a special subscription form is put up. Collecting subscribers allows you to accumulate your readers, keep them for years. And at the same time, the longer you keep the mailing list, the more subscribers you will have. Get 10,000 readers and you can sell ads in your mailing lists. Or just invite your readers to the site just when something new or interesting happens on the site. Promotion or new series of publications and so on.

When you have a lot of subscribers, then after each release, some of the subscribers unsubscribe. This is normal (big numbers statistics work). I collected a database of 570 subscribers at the beginning of the site. This allowed me to make traffic four times a month, so that the enthusiasm would not disappear and the site would be moving. While the search engines gave little traffic, and there were very few regular readers, my newsletter allowed me not to lose optimism. Every weekend, I sent my readers links to the best content of the week. Received feedback. Sometimes swearing, and sometimes nice reviews.

When I started getting more traffic from the search engines, I stopped terrorizing my readers so often with news releases and switched to a once a month mailing list.

During the year their number dropped to 540, and now it has begun to grow. There are more subscribers per month than unsubscribers. This makes me happy. If you are interested in how to build a subscriber base, write in the comments - I will be happy to share how this can be done. The topic is quite extensive and does not fit into this article.

V. Purchased traffic

Purchased traffic. I bought traffic from marketgid. And was very dissatisfied with its quality. A large percentage of failures, a small conversion from contextual advertising. Few people signed up to subscribe. Moreover, the cost of each individual visitor turned out to be equal to 50 kopecks. This is very expensive for low quality traffic. Before buying, I did the calculations. It turned out that buying traffic can be profitable at a price of a few cents per visitor. But definitely not 50 cents. And if we take into account that the bounce rate is 90%, then one more or less targeted visitor costs 5 rubles. Such costs can only pay off if the conversion on the landing page is very high and the advertising there is very expensive. I bought 4,000 visitors a month, and didn't buy more because my estimates for the price of traffic came true as a result of this experiment. Now search engines give 2 times more traffic. But completely free!

In general, I do not recommend buying traffic. There is also such a thing as traffic arbitrage (buy cheaper, sell more expensive), but you need to be able to do this. Yes, and doing this is a rather boring and not always welcome thing by contextual advertising systems. I can also write about arbitration separately if you are interested.

You can also say about direct transitions. If you are a well-known person, for example, the governor of California or the president of Russia or just a famous person, then readers will find your website / blog / portal and go there in batches. Or if you have a particularly successful domain (cars.ru, health.ru, sport.ru), then you will receive direct referrals from people who just often drive into address bar browser these domains.

Well, that's about all. Now that you see your traffic sources, you can start working on each one. And in the end, you can do it all. The only thing you need to promote any site is a sufficient amount of patience and purposeful work.

Websites need traffic like a person needs air. And the higher it is, the more chances. And this factor does not depend on the type of Internet resource.

If there are no daily visits, the resource will be nothing more than textual content that only the owner uses. In such cases, the question arises - where to buy traffic to the site so that it matches the quality and price.

High-quality traffic to the site is a key condition for the growth of the resource. The modern Internet marketing market offers a huge number of options for attracting traffic to sites. Also, the success of advertising campaigns is based on the successful choice of the site. A regular partner (ad network) is selected according to the following criteria:

• promotion and coverage of the resource with traffic;
• modern technology;
• operational changes, timely launch;
• profitability.

A few years ago, contextual advertising was not considered competitive in each of the positions. But the obsession of advertisers to reach the top has caused contextual advertising in platforms such as Google, AdSense and Yandex.Direct to become unreasonably expensive.

What is the difference between expensive and cheap traffic

The creators of sites that need real visitors do not understand what kind of traffic suits them the most, expensive or cheap. If we assume that the cost of a click will be up to five rubles, can this be considered a sufficient amount?

Overpriced or underpriced traffic is considered relative. Quality traffic to the site must be acquired, which guarantees a good income from its purchase. For example, the owner of the site participates in the affiliate program of any needlework (in the case when the traffic has to earn money without a personal resource).

Initial information:

• the minimum order on such an online resource can be from a thousand rubles;
• the commission will be 20% (a minimum of two hundred rubles is taken from each order);
• to get traffic (regardless of the resource) is recommended at three rubles per click;
• this will cost ~2.5% conversion (25 minimum orders per thousand visitors).

The income is calculated, from which 2000 rubles come out clean. (what the owner of the platform is guaranteed to receive). This means that for each click of the purchased transition, two rubles are earned.

These are just approximate calculations to understand the meaning of the benefits. You can buy traffic to a site whose real visitors will bring a certain income only through testing.

Websites for buying traffic

contextual advertising

Contema- is an exchange of convertible traffic, where services are paid from five rubles. Presented in several formats (contextual, poster, banner), many topics, Internet statistics, CPA modeling;

ContextBar - has a fixed cost per click - three rubles (regardless of targeting settings);

After connecting to the offer, the question arises of where to send traffic to the affiliate program. There are a large number of options, and how to correctly determine the best one for a given proposal, we will talk in this article.

Let's start with the fact that starting to promote a product (service) in a source that you have never worked with, do not know the nuances of its settings, tracking statistics and ways to optimize an advertising campaign will lead to losses.

Of course, once everything happens for the first time, besides, there are all kinds of training materials on the Internet for starting a wagon and a trolley at any site. So we will leave this point at your discretion and start the conversation in relation to the topic of arbitration.

Where is the traffic for affiliate programs.

To begin with, let's look at two tables, and then I will analyze their contents in more detail.

1. The main sources of traffic and the products that are most sold on them.

Which affiliate programs and where to send traffic to.

If you are connected to a certain offer affiliate program, it is first necessary to determine target audience for the product, otherwise the choice of a platform for buying traffic will be a game of roulette. Each source has its own target audience with its own needs, purchasing opportunities, and life priorities, and without knowing your portrait of a potential buyer, it is not clear on the basis of what criteria to choose the type of advertising.

Let's say you have defined an audience, now let's look at the products from the tables.

• Information products.

We will include both paid online trainings (coaching, individual training, etc.) and sold courses on DVD discs or downloadable from the link.

These offers almost everywhere do not sell well in the forehead. Knowing this, many authors of such products suggest that partners use free offers to attract potential buyers, and then, through a customized funnel in the mailing list, the subscriber is warmed up and the main offer is sold. This is one example of the so-called multi-step selling.

The freebies themselves can be promoted on search engine sites, some subscription offers go in teaser networks, and, depending on the subject, in different social networks using targeting settings.

The very essence of effective promotion of information products is to involve the user in a dialogue through the mailing list. If a person makes contact, he is “prepared” for a purchase through a series of letters, the law of inertia works and the sales conversion grows.

Of course, you can immediately buy a mailing list on someone else's database, where the audience is loyal to the subject of the offer, and sell directly without preliminary warming up. The efficiency will be lower, but a lot depends on how the base is working and relevant to the product.

Placement gives a very good result.

A good flow of visitors to the selling site comes from video clips posted on YouTube.

Another source of traffic to information products is advertising lines or text blocks placed on websites of a suitable subject through services and .

• wow goods.

Here we include interesting gadgets, toys and other impulse purchase products.

teaser networks. They give a wide reach and are well suited for such products. The only negative is that it is somewhat difficult to work in these sources without some experience.

Yandex Direct (search and Yandex networks), Google Adwords and KMS, Begun.Smart. Here, too, the audience is huge and diverse, from the additional pluses - there are some filter settings for targeting to get more targeted customers. Minus - new products without sufficient demand to promote it is inappropriate. Moderation should also be taken into account - not all offers are allowed for advertising.

• Niche, narrow-purpose offers.

These are, for example, a bite activator, Muslim watches, children's clothing, and cosmetics.

• Seasonal items

Garden goods, summer or winter holidays, etc.

Everything is the same as in the previous paragraph.

• All kinds of cheap copy brands

For example, watches, gadgets, glasses, etc.

But, for example, on Vkontakte, you can negotiate the placement of advertising posts with these products in suitable communities directly with administrators. At the same time, keep in mind that users have become more literate, and they don’t peck at the usual vtyukhivaniye of fakes, creative is needed - interesting, provocative ads.

teaser networks. Everything is clear here, the main condition is an exciting offer and catchy advertising, and all work with teaser networks is based on this.

Youtube video hosting users. Make your own video reviews of the offer or edit other people's videos and upload them to your channel. This source is suitable for almost any offer, except for the explicitly forbidden ones.

• Game offers.

• Services.

Depending on the type of service and niche, you can drive traffic to such offers both from search engines and from social networks.

• Expensive original branded goods.

Where to get traffic - a solvent audience for offers from 60,000-100,000 rubles?

Social Facebook network collects a more businesslike part of users, and there is an opportunity to promote such products. But here a slightly different, more complex approach to setting up and running an advertising campaign is difficult for inexperienced affiliates.

In addition to all of the above, do not forget about the most targeted and highly converting.

The site has articles on setting up and launching advertising on different sites and in different formats, see the articles in the headings or enter the information of interest through the search in the upper right corner.