OJSC "Mobile TeleSystems" (MTS). History of formation and development of the company

Mobile company MTS is one of the operators " big three"and provides communications to tens of millions of people in Russia. Progressively introduces new technologies, moving to new standards, and offers new products. The company continues to expand and announces a transition to new level quality interaction with your clients.

Brief information:

• Company name: MTS
• Legal form of activity: Public joint stock company
• Kind of activity: services cellular communication
• Revenue for 2016: RUB 435.7 billion
• Beneficiary: AFK Sistema
• Number of staff: more than 70 thousand people
• The site of the company: www.mts.ru

Market mobile communications in the Russian Federation is currently one of the most dynamically developing. MTS PJSC is one of the main players in this market - it is a large telecommunications company operating in Russia and the CIS countries. The operator’s development history spans 15 years, and during this time the number of its subscribers has grown to 110 million people (as of 2017).

Creation and development of the company in the 90s

MTS was formed in 1993 in the form of a closed joint stock company by several Russian and German companies, including MGTS, Deutsche Telecom and Siemens. As a result, domestic firms received 53% of the company's shares, foreign firms received the remaining share.

The following year, the cellular operator began work in Moscow and the region, and the operation of the first BSS station began. The number of clients gradually increased.

In 1996, the ownership structure changed: AFK Sistema bought out the share of Russian shareholders, Deutsche Telecom received the share of Siemens.

A year later, the operator began to actively promote its services in the regions, in particular in the Kostroma, Tver regions, and the Komi Republic.

Interesting fact! MTS did this not only by issuing licenses to provide communication services, but also by buying up third-party companies that had already received this right. In this way, the company prevented the formation of competitors and consolidated its position in the market.

At the same time, the operator was the first in the Russian Federation to create a site GSM networks 900/1800.

In 1998, he significantly expanded his geographic presence:

• together with the purchase of the Russian Telephone Company and the ReCom company, he acquired licenses and began building a network in 12 regions of central Russia;
• The agreement concluded with the Rosiko company made it possible to develop the GSM 1800 standard in 2 dozen regions of the central part of Russia and the Urals.

The year 1999 was remembered for several achievements: MTS was the first to Russian market Communications managed to establish zone tariffs, launch per-second tariffs and cancel incoming calls for its subscribers.

Dynamic development in the 2000s.

In 2000, MTS PJSC was formed through the merger of MTS and RTK. This spring it issued securities for the first time. The company's shares began trading on the New York Stock Exchange (NYSE) under the ticker symbol MBT, sold in the form of American depositary receipts.

In 2001, the number of company subscribers exceeded 2 million people.

Figure 1. MTS office.
Source: rusdialog.ru

A year later, with the acquisition of two cellular operators - Kuban GSM and Dontelecom, the main resorts of the country were included in the operator’s network. In the summer of 2002, MTS began operating in the Republic of Belarus. In the fall, sales of the first tariffs began without subscription fee.

In 2003, the operator closed a deal to purchase 100% of the shares of the leading telecom operator in Ukraine - UMC.

Briefly. Regional expansion continued: the operator actively bought up securities of competitors in Tatarstan, Siberia, Primorsky Krai, Altai, other regions and republics, acquiring controlling stakes.

This year the subscriber base reached 15 million people.

In 2004, the licensed territory of MTS covered all of Russia with the exception of 2 regions. Management consistently increased its shares in regional operators and directed resources to the construction of new networks: the operator began to provide cellular services in another 15 regions, including the territory of Yakutia, Kamchatka, and the Magadan region.

In the summer it was announced the purchase of a 74% stake in the leading mobile operator in Uzbekistan.

The following year, MTS entered the Turkmenistan market and increased its stake in a number of subsidiaries in Russian regions to 100%. She began active work in the North Caucasus and received a license to work in Chechnya.

The portfolio was increased additional services- based on LBS and RBT technologies.

In 2006, the operator completed restructuring and management optimization. In accordance with this, management levels and macro-regions of MTS were created, which include regional branches. Currently, there are 8 macro-regions that carry out operational management of the activities of divisions in the constituent entities of the Russian Federation.

Briefly. At the same time, a new MTS brand was introduced in the shape of an egg, which, according to the ex-president of the company Leonid Melamed, symbolizes the external simplicity of the form and the “fascinating complexity of content” hidden behind it.

This summer, consumers of cellular communication services were presented with new “designer” tariffs, which made it possible to connect additional services to the main tariff at their discretion.

In 2007, MTS continued its expansion by purchasing 80% of the shares of the main mobile operator of Armenia Vivacell. At the same time, the company provided communications to all metro stations in the capitals of Russia, making all its services available in them.

At the beginning of 2008, the operator launched commercial networks in 82 regions of the Russian Federation and was the first to launch 3G networks in 4 large Russian cities (St. Petersburg, Kazan, Sochi, Yekaterinburg).

In the fall, an agreement was signed with Apple Corporation to sell it iPhone smartphones in MTS communication stores.

In 2009, the mobile operator entered the Indian market through its subsidiary Shyam Telelink. In general, at the end of this year the following indicators were achieved:

• the number of subscribers exceeded 100 million people in 7 countries;
• 3G networks operated in 55 cities of Russia. At the end of the year, construction of a third generation network began in Belarus;
• the network of our own salons exceeded 2 thousand units, not taking into account franchises.

In the Republic of Bashkiria, MTS launched a pilot project to provide a single package of services (mobile, fixed-line communications, high-speed Internet) with the possibility of payment using a single invoice.

Expansion in the 2010s

In 2010, the MTS brand was valued at $9.7 billion, which made it the most expensive brand in Russia (according to the Brandz agency).

In the spring, MTS and Comstar, part of the MTS Group of Companies, presented new products for access to the global Network using wired and wireless technologies.

Interesting fact! At the end of the year, the operator suspended operations in Turkmenistan due to a conflict with the authorities of the republic and its decision to suspend the license of the MTS subsidiary. Restored work in the summer of 2012.

In 2011, in connection with the adoption of a new development strategy, the operator focused on business development in its key regions. A GSM 900 license was obtained in the Penza region - thus, the entire territory of Russia entered the MTS operating area.

As part of the agreement with the Big Three operators, communication facilities were created on the Amur highway. In the fall, a unique project for the Russian Federation was launched for contactless payment for fuel at gas stations (in collaboration with). By winter, the first system of instant payments through vending machines began operating.

At the end of the year, MTS mobile communications in Moscow were recognized as the most reliable according to Systemics-PAB.

In the spring of 2012, the operator launched a TDD LTE (4th generation) network in Moscow in test mode. Was launched digital television in 150 cities of Russia, users were given access to HD quality content.

MTS continued to acquire new subsidiaries, strengthening its position in the areas of fixed communications, cable television, Internet.

Together with MasterCard, a technological solution based on NFC technology, which provided consumers with the opportunity to pay for purchases using their smartphones in a “one-touch” manner.

In 2013, MTS was actively involved in the development of the 4G standard: the fourth generation network was expanded in Moscow, and in the summer a cooperation agreement was signed with Ericsson and Nokia Siemens Networks in the construction of 4G networks in Russian regions.

Interesting fact! In 2014, the cellular operator completed the construction of a backbone communication line (FOCL) with a length of 5.3 thousand km. It runs between Siberia and the Far East and has provided an opportunity for further development of networks in the eastern regions of Russia.

MTS was the first to launch a fragment of the LTE network in the metro, choosing the Gorkovskaya station in St. Petersburg for this.

In partnership with the operator announced the deployment work LTE networks in 36 regions of Russia. In total, by the end of 2014, MTS launched 4G communications in 76 Russian regions.

Figure 2. MTS exhibition stand.
Source: cstb.ru

In the fall of 2014, the company began providing services satellite television under its own brand (as part of cooperation with Sistema Mass Media).

Next year, construction of a redundant transport network in the east of Russia was completed at a cost of 2.25 billion rubles. Work on the development of the LTE standard continued, and an agreement was concluded with Ericsson to develop a 5G communication standard in the Russian Federation.

In 2016, MTS entered into an agreement with Samsung Electronics on cooperation in the development of branded stores Samsung in Russia. In the summer, a memorandum was signed with Russian Railways on the development of mobile communication networks along the Moscow-St. Petersburg railway line with an investment of 500 million rubles.

Interesting fact! In coordination with Nokia Corp. successful tests of 5G technology were carried out, achieving a record data transfer speed of 4.5 Gbit/s.

In 2017, the number of subscribers decreased by 2.2%, which was the result of saturation mobile market Russia. Management decided to launch a new strategy in customer relations, which resulted in a decrease in SIM card sales by 11%.

Over the past year, MTS has strengthened its networks by building about 13 thousand LTE stations, resulting in up to 60% of Russians in the coverage area.

Detailed information You can find out about the operator’s tariffs, services and services on the official website www.mts.ru. The company's subscribers can manage their communications using the My MTS application, which provides the ability to independently connect/disconnect services and monitor expenses.

Financial results and owners

The slowdown in the company's physical growth prompted management to choose a new policy - to develop the quality of relationships with its subscribers. This affects the dynamics of financial performance. So, for 2015-2017. MTS demonstrated the following results:

• net profit increased from 49 to 56 billion rubles;
• adjusted OIBDA increased from 177 to 179.8 billion rubles. with a drop in 2016 to 169.3 billion rubles;
• free cash flow increased from 51 to 71.5 billion rubles. with a drop in 2016 to 47 billion rubles.

In terms of revenue, MTS is among the 200 largest private companies in Russia, according to Forbes magazine.

Based on the results of 2017, the company’s revenue increased to RUB 442.9 billion.

Graph 1. Dynamics of changes in MTS revenue in 2012-2017.
Source Forbes magazine

Briefly. is AFK Sistema (owner - entrepreneur), owning 47.21% of MTS shares. The same share - 47.2% (943.2 million units) - is in free circulation.

PJSC pays great attention to relations with investors and regularly pays dividends, trying to increase their size.

Social responsibility

MTS strives to build its development strategy in accordance with the needs of society and specific people, to develop mutually beneficial relationships with consumers, leading to an improvement in the quality of human life. The operator perceives its social policy in accordance with this.

this work is carried out in several directions:

1. Environmental protection. The mobile operator uses energy-saving equipment and strives to reduce fuel consumption and carbon dioxide emissions into the atmosphere. Its policy takes into account the requirements of Russian environmental legislation, trying to minimize the impact on environment.
2. Charity. MTS pays great attention to supporting children, implementing projects to improve the quality of education, creativity, culture, and healthcare for children. There is a targeted support program “Give Good!”, under which the company allocates funds to help seriously ill children.

Mobile TeleSystems (MTS) is the largest mobile operator in Russia and the CIS countries and is one of the ten largest cellular operators in the world in terms of subscriber base and market capitalization. Together with its subsidiaries, the company serves more than 85 million subscribers in Russia, Armenia, Belarus, Ukraine, Uzbekistan, and Turkmenistan.

History of the company's development. The MTS company was founded in October 1993 by OJSC Moscow City Telephone Network (MGTS), Deutsсhe Telecom (DeTeMobil), Siemens and several other shareholders as a closed joint-stock company.

Four Russian companies owned 53% of the shares, two German companies - 47%. At the end of 1996, AFK Sistema acquired the stake from Russian shareholders, and DeTeMobil bought the shares of Siemens.

Starting in Moskovskaya licensed zone V 1994, MTS in 1997 received licenses and began to actively develop in the Tver region, Kostroma and the Komi Republic. In 1998 MTS bought the Russian Telephone Company and together with it acquired licenses to build a network in the Smolensk, Pskov, Kaluga, Tula, Vladimir and Ryazan regions. By participating in the work of the ReCom company, MTS began building a network in the Bryansk, Kursk, Oryol, Lipetsk, Voronezh and Belgorod regions. The agreement concluded with the Rosiko company allowed MTS to develop the GSM‑1800 standard in another 17 regions of central Russia and 11 regions in the Urals.

March 1, 2000 As a result of the merger of MTS CJSC and RTK CJSC, the Open Joint Stock Company Mobile TeleSystems was formed. In the same year, the company entered the world stock markets. Since June 30, 2000, MTS shares have been listed on the New York Stock Exchange (in the form of American Depositary Receipts) under the symbol MBT.

In 2000 The MTS network began operating in the Amur and Yaroslavl regions, as well as in the Republic of Udmurtia.

In 2001 the company entered the north-west of Russia by acquiring the Telecom XXI company; in the same year, MTS expanded its network to seven more regions of Russia.

In April 2002 MTS acquired the largest operator in the south of Russia, Kuban GSM, which made it possible to include the country's main resorts in the MTS network. In October, MTS strengthened its presence in this region by announcing the purchase of another operator in the Southern Federal District - Dontelecom.

In the same year, MTS strengthened its position in the Urals through the acquisition of a local operator in Bashkortostan and the construction of networks in Perm and Chelyabinsk.

In 2002 MTS networks were launched in Murmansk, Tambov, Arkhangelsk, Vologda, Tyumen, the Nenets Autonomous Okrug of the Republic of Karelia and Altai.

In October 2002, the company expanded its licensing portfolio by acquiring Bit LLC, which brought MTS licenses to provide GSM-900 mobile communication services in four regions of Russia - Tuva, Sakhalin Region, Chukotka Autonomous Okrug and the Republic of Kalmykia.

In June 2002 MTS launched a network in the Republic of Belarus.

In August 2003 MTS has completed the acquisition of 100% shares of UMC, the leader in the Ukrainian mobile communications market.

In 2003 MTS became the owner of a controlling stake in the largest operator in Tatarstan, TAIF-TELCOM. In addition, as a result of a series of transactions, MTS became the owner of 50% of the shares of Primtelephone (Primorsky Territory and Siberia), 50% of Astrakhan Mobile (Astrakhan Region), 50% of Volgograd Mobile (Volgograd Region).

In accordance with the consolidation strategy, the company increased its participation to 100% in the Kuban GSM company, to 88.5% in the Siberian Cellular Systems-900 company (Novosibirsk region, Altai Republic), to 99.85% in the Uraltel company " (Sverdlovsk region).

Along with the acquisition of regional cellular operators, MTS continued to build its own networks and in 2003 carried out their commercial launch in the Orenburg and Saratov regions, in the Altai Territory.

In 2003 MTS acquired 100% of the shares of a number of leading regional cellular operators: Sibchallenge (Krasnoyarsk Territory, Republic of Khakassia, Taimyr Autonomous Okrug), Tomsk Cellular Communications (Tomsk Region), MarMobile GSM (Republic of Mari El).

IN February 2004 the licensed territory of MTS OJSC and its subsidiaries expanded to the entire territory of Russia, with the exception of the Penza region and the Chechen Republic.

In 2004, MTS began providing cellular communication services in the Irkutsk, Samara, Ulyanovsk and Kemerovo regions, the republics of Yakutia, Sakha, Buryatia, Chuvashia, Mari El, Mordovia; in the Stavropol Territory, Kamchatka and the Magadan Region, as well as, thanks to the acquisition of Sibintertelecom, in the Chita Region and the Aginsky Buryat Autonomous Okrug.

In March 2004 increased its share to 99.5% in CJSC Siberian Cellular Systems - 900 (SCC-900), in April increased its share to 91% in OJSC Mobile Communication Systems (MCS) in Omsk region, acquired a controlling stake in Telesot-Alania, a cellular operator in the Republic of North Ossetia.

In 2004, she increased her share in CJSC Far Eastern Cellular Systems - 900 (DVSS-900) and OJSC TAIF-TELCOM to 100%. MTS became the owner of 100% of the shares of Primtelephone and CJSC Digital Networks of Udmurtia - 900 (TsSU-900), CJSC Astrakhan Mobile and CJSC Volgograd Mobile.

On July 16, 2004, MTS announced the acquisition of a 74% stake in Uzdunrobita, the largest mobile operator in Uzbekistan.

In 2005 MTS began providing cellular communication services in Turkmenistan, announcing the acquisition of Barash Communications Technologies, Inc. (BCTI).

In Russia, in 2005, MTS increased its stake in the following subsidiaries to 100%: Horizon-RT in Yakutia, Uraltel, Telesot-Alania, Sibintertelecom, ReCom.

In the same year, MTS began providing cellular communication services in Kalmykia, the Jewish Autonomous Region, the republics of the North Caucasus - Ingushetia, Karachay-Cherkessia and Kabardino-Balkaria; received a GSM‑1800 license in the Chechen Republic.

In 2005 the company significantly expanded its portfolio of additional services and was the first among Russian operators to offer subscribers a range of services based on LBS and RBT technologies.

In April 2006 Leonid Melamed, who previously held the position of general director insurance company OJSC ROSNO.

In May 2006 MTS completed the restructuring of the company, within which the following management levels were created: corporate center, business unit, macro-region, region. The corporate center determines the overall strategy of the company, uniform standards, regulations and management procedures. Business units are responsible for achieving planned indicators (P&L). Macro-regions carry out operational management of the activities of regional branches. Today there are nine MTS macro-regions, each of which unites regional branches in several constituent entities of the Russian Federation.

In June 2006, along with the “First” tariff, MTS presented an updated line tariff plans, where for the first time the “constructor” principle was applied to tariffs without a subscription fee, which allowed users to “assemble” individual tariff plans, connecting at their discretion to basic tariff various services focused on the user profile of a specific subscriber. Developing its tariff portfolio, in 2007 MTS launched a credit system for paying for mobile communications on mass tariff plans based on the “Credit” service.

In July 2006 MTS acquired a controlling stake in Dagtelecom LLC, a cellular operator in the GSM‑900 standard in the Republic of Dagestan.

IN April 2007 MTS received licenses to build a 3G network in the UMTS format in Russia and Uzbekistan, a license to build a WiMax network in Uzbekistan, and frequencies for providing services in the 3G standard (UMTS) in Armenia.

In June 2007 MTS increased its share in Uzdunrobita, a subsidiary in Uzbekistan, to 100%.

In September 2007 MTS acquired 80% of the shares of the leading Armenian operator K-Telecom CJSC ( trademark VivaCell) and entered into an option agreement to buy and sell the remaining 20% ​​stake.

In October 2007 MTS became the first operator in the CIS to launch BlackBerry services. MTS Ukraine subscribers received a protected mobile access To corporate mail, applications and the Internet on modern BlackBerry smartphones.
In December 2007 MTS announced the acquisition of 100% of CJSC Bashcell (trademark BashCell), a mobile operator in the Republic of Bashkortostan.

In 2007, MTS provided communications to all metro stations in Moscow and St. Petersburg, where all MTS communication services, including data transfer services, became available to subscribers.

In January 2008 MTS launched commercial operation of the MTS GSM‑900/1800 network in the Chukotka Autonomous Okrug. Thus, today the MTS network has been put into commercial operation in 82 of the 83 regions of Russia in which MTS has licenses to provide communication services.

In April 2008 Mobile TeleSystems company became the first non-state Internet provider in Turkmenistan.

Key financial indicators of the company in the first quarter of 2008

Consolidated revenue grew 37% year over year to $2.379 billion.

Consolidated OIBDA increased by 30% compared to the first quarter of 2007 to $1.176 billion (OIBDA margin was 49.4%)

Consolidated net income rose 36% year over year to $610 million.

The company's net cash flow in the 1st quarter of 2008 amounted to $632 million

In May 2008 president OJSC Mobile TeleSystems was appointed Shamolin Mikhail Valerievich, replacing Leonid Melamed as president, who became president of AFK Sistema.

Mikhail Shamolin born in 1970. In 1992 he graduated from the Moscow Automobile and Highway Institute. In 1993, he received a second higher education at the Russian Academy of Public Administration under the President of the Russian Federation. In 1996-1997, he completed a training program for senior managers at the Wharton Business School in the field of finance and management.

From 1998 to 2004 he worked at the international consulting company McKinsey&Co. Since 2004, he worked at Interpipe Corporation in Ukraine as Managing Director of the ferroalloy business.

He was invited to MTS in July 2005 to the post of Vice President for Sales and Subscriber Services. On August 15, 2006, he was transferred to the position of vice president, director of the MTS Russia business unit.

On May 29, 2008, the Board of Directors of MTS OJSC appointed Mikhail Shamolin to the position of president of the company.

The material was prepared based on information from open sources

OJSC "Mobile TeleSystems" (MTS). History of formation and development of the company

Company<Мобильные ТелеСистемы>was founded as a closed joint stock company in October 1993. MGTS (Moscow City Telephone Network OJSC) and three other Russian communications companies, which together owned 53% of the initial share capital, and two German companies, Siemens AG and DeTeMobil GmbH (an affiliate of Deutsche Telecom AG), which collectively owned 47 % shares. AFK Sistema began acquiring shares in MTS from Russian co-founders in early 1995. DeTeMobil increased its stake in MTS mainly through the acquisition of shares from Siemens. MTS acquired the status of an open joint stock company in March 2000, and the initial issue of its shares was registered by the Federal Commission for the Securities Market (Federal Commission for the Securities Market, the body regulating the circulation of securities in Russia) on April 28, 2000.

30.1% of the shares of Mobile TeleSystems OJSC are controlled by Deutsche Telekom, 50.4% by AFK Sistema. At the same time, 44.8% belongs to Russian company directly, 3% - through VAST LLP and 2.6% - through Invest-Svyaz Holding.

The Mobile TeleSystems company began providing cellular communications services in the GSM standard in 1994. In the summer of 2000, the company issued American Depository Receipts (ADR) on the New York Stock Exchange (NYSE). Until 2003, 40.1% of MTS shares belonged to Deutsche Telekom, 40.4% to AFK Sistema, 17% were in free circulation in the form of ADR. MTS capitalization amounted to $4.3 billion. MTS serves about 10 million people in Russia, Belarus and Ukraine.

March 1, 2000, as a result of the merger of JSC<МТС>and JSC<РТК>Open Joint Stock Company was formed<Мобильные ТелеСистемы>.

On April 28, 2000, the Federal Securities Commission of the Russian Federation registered the initial issue of shares of the OJSC<МТС>. In the same year, the company entered the world stock markets.

Since June 30, 2000, MTS shares have been listed on the New York Stock Exchange (in the form of American Depositary Receipts) under the symbol MBT. Having started in the Moscow license zone in 1994, MTS received licenses in 1997 and began to actively develop in Tver and the Tver region, Kostroma and the Komi Republic. In 1998, MTS bought<Русскую Телефонную Компанию>and together with it acquired licenses for the construction of a network in the Smolensk, Pskov, Kaluga, Tula, Vladimir and Ryazan regions. By participating in the work of the ReCom company, MTS is building networks in the Bryansk, Kursk, Oryol, Lipetsk, Voronezh and Belgorod regions. The concluded agreement with the Rosico company allows MTS to develop the GSM-1800 standard in another 17 regions of Central Russia and 11 regions in the Urals. Today OJSC<Мобильные ТелеСистемы>is the largest Russian cellular operator of the GSM 900/1800 standard. The company has licenses to provide mobile communication services of the GSM 900/1800 standard in 48 regions of Russia, where 89.5 million people or 60% of the country's population live, and actively operates in 32 regions, where 68.7 million people live , representing 47% of the total population Russian Federation.

The company currently has more than 9.7 million subscribers, of which more than 7.6 million are in Russia. The company's network employs more than 6,600 base stations and 76 switches, and operates more than 200 of its own sales and customer service centers. The rate of connection of new subscribers to the MTS network continues to be high. In Russia, 20,000-30,000 new users connect daily, of which about 13,000 are in Moscow. Among new subscribers, approximately 50% choose prepaid tariffs of the family<Джинс>, and among contract tariff plans the most popular are group tariffs<МТС. Оптима>.

Development

Company<Мобильные ТелеСистемы>(MTS), which provides cellular telephony services, intends to expand into foreign markets. The most likely regions for the development of MTS's foreign business are India, Iran, Pakistan and Lebanon.

Despite strong cultural differences with Russia, consumer behavior in these markets is very similar to Russia. Most experts agree that European mobile markets are already close to saturation, while the developing cellular infrastructure in Asia remains an attractive investment opportunity.

MTS has already created analytical groups that are working on scenarios for the company’s entry into Asian markets.

Belarus

Belarusian-Russian joint society with limited liability Mobile TeleSystems (MTS JLLC) provides cellular communication services in Belarus GSM standards 900/1800 from June 27, 2002 The founders of JLLC "MTS" are RUE "Intercity Communications" (Belarus) - 51% and OJSC "MTS" (Russia) - 49% of the authorized capital. The subscriber base of MTS JLLC in Belarus at the beginning of March 2003 was about 60 thousand subscribers. The company intends to invest more than $60 million in the development of the cellular communication network in the republic. Direct investments of MTS OJSC in Belarus currently amount to $5.3 million, investments of MTS JLLC in communication infrastructure - $32.1 million. MTS OJSC considers the expansion of the network coverage area to be the main area of ​​investment in the Belarusian project. Over 8 months of work in the Belarusian market, the number of roaming partners of MTS JLLC amounted to 39 operators in 27 countries.

Meeting of shareholders of the Ukrainian cellular company UMC approved the transfer of 57.7% of the company's shares to the Russian operator MTS. UMC must submit the required documents to the Ukrainian registration authorities next week to register the transfer of shares. After such registration, MTS becomes the owner of a controlling stake in UMC. Registration is expected to be completed during March 2003, MTS said in a press release.

MTS acquires for $194.2 million a 57.7% stake in UMC from KPN (16.3%), Deutsche Telekom (16.3%) and Ukrtelecom OJSC (25%).

Completion of the acquisition of UMC will allow MTS to enter the developing Ukrainian mobile communications market and increase the population living in the licensed territory of MTS to 162.4 million people.

On March 26, Mobile TeleSystems announced the acquisition of PTT Telecom Kyiv LLC, a subsidiary of the Dutch telecommunications operator KPN. PTT Telecom Kyiv is the owner of a 1% stake in the Ukrainian Mobile Communications (UMC) company. The purchase of PTT Telecom Kyiv is part of the deal for MTS to acquire a 57.7% stake in UMC for $194.2 million and, in particular, to buy out KPN’s 16.3% stake in UMC for $55 million.

In the late 1920s and early 1930s, mass collectivization took place in rural areas on the initiative of the All-Union Communist Party (Bolsheviks) in the USSR. The process of collectivization and the creation of large socialist-type agricultural enterprises was hampered by the lack of material and technical base in the countryside. The peasants were not interested in working for the state, which uses the physical labor of people without giving practically any payment for it.

What is MTS in the USSR?

In 1929, the situation in the country's agriculture was analyzed. The party leadership once again emphasized that it is necessary to create large agricultural production in the countryside so that the city is provided with bread, cereals and other products. Realizing that the state should provide newly created collective enterprises with equipment to reduce the share of non-mechanized production processes, Stalin positively assessed the work of the first MTS. By the way, what is the abbreviation MTS? The USSR created machine-tractor stations, which were called MTS for short.

History of the creation and development of machine and tractor stations

The first machine and tractor station in the Union was created in 1927. Place of creation - the village of Shevchenkovo, Odessa region, Ukraine. By the way, this is no coincidence, because the Odessa region has always been famous for its abundance of rationalization ideas, which almost immediately after their implementation showed their effectiveness and produced real material results. At the above-mentioned congress, the party positively assessed the activities of the first Soviet MTS.

Stalin saw in the development of a network of tractor stations one of the foundations for the implementation of the party concept of collectivization in agriculture. The task posed by the congress to the leaders of the agricultural sector was to actively cover the entire country with the service station system for tractor equipment. Many party employees personally (there was a tour) saw what MTS is. In the USSR, the number of such enterprises in 1931 was already 1228. Since the pace of collectivization was growing (1932 was the peak of the process of forming collective farms), it was necessary to create new technical enterprises. Analyzing statistical data, we see an increase in the number of MTS more than doubled (to 2886), and in 1934 the state opened about 500 more stations. The party leadership was not going to stop there either, so the next task was set. In 1937 (and we all know what time this is), the number of stations was supposed to be 6000. Of course, the result was achieved, because during the years of mass repression and the heyday of denunciations, failure to comply with party directives was often punishable by camps or execution.

The procedure for interaction between MTS and collective farms

What is MTS in the USSR for the collective farms themselves? In each collective farm, the leaders also saw the need for mechanization of labor, because this led to an increase in labor productivity and crop yields. Without their own equipment, collective farms, represented by MTS, saw support from the state.

How was the collaboration organized? The machine and tractor station owned equipment, the production of which was also constantly growing. Tractors, combines and other equipment were leased to collective farms. Collective farms paid MTS the cost of renting equipment from the money they received for delivering the harvest to the state. In the event of a breakdown of a tractor, combine, or seeder, MTS mechanics came to the collective farm when called, inspected the equipment and repaired it.

Political aspect of MTS activities

In the 1930s, any was directly related to political issues. Each tractor station had a political department headed by a deputy director for political work. The tasks of the department included the management of party organizations of the MTS and the collective farms attached to it. Responsibility for quality work MTS was carried not only by the director, but also by the political department. This is not surprising, because any failure in the operation of the economic mechanism in those years was regarded as sabotage, and this was already on the political side.

What MTS is in the USSR is now, we hope, clear to everyone. Without a technical basis, collectivization would most likely have been impossible.

Have you ever wanted to know who owns MTS? Phone numbers with this code mobile operator used by many people. After all, MTS is one of the “big three” operators in Russia, along with Beeline and Megafon. The company's customer base numbers millions of people and has long gone beyond classic cellular communications. Under the auspices of MTS, equipment is being created and the scientific and technical base for data transmission is being developed. The company is expanding its range of services to meet customer needs.

general information

Closed joint stock company MTS (Mobile TeleSystems) was officially registered in 1993. Thanks to the rapid growth and active attempts to monopolize the market of mobile operators MTS on this moment is one of the largest telecommunications companies not only in Russia, but also in the CIS. Now it has many subsidiaries. Even on a global scale, the company is one of the ten most famous.

Characteristics

In recent years, MTS has significantly diversified the scope of its activities. For example, it began to produce phones under its own brand (the only drawback of most of them is that they only support MTS SIM cards). The company has become one of the most valuable brands in Russia. Its cost at the end of 2010 was more than two hundred million rubles.

The company's headquarters is located in Moscow, but MTS branches are located in many cities. Already in 2013, their number exceeded several thousand. About a quarter of these are flagship stores. This is where you can find branded models mobile devices. A striking example is the touch MTS 970, released several years ago, as well as the MTS 945 GLONASS, which supports a satellite tracking system.

Despite its current greatness, the path the company has taken has not been the easiest. Those who own MTS now understand that the stories of their mobile communications corporation as a whole are closely intertwined.

Way of development

Until the nineties of the last century, no one could have imagined that the 900 MHz frequency range, intended for communication between pilots and military personnel, would not only be used for peaceful purposes, but would serve to create a cellular communications market.

In 1992, a prototype of a modern GSM system was introduced, and later a competition was announced for the ownership of the GSM-900 license. At that moment, a key event for the company occurred. The victory in this competition was won by the monopolistic association Mobile Moscow, which was later renamed MTS.

The rights to the company at that time were divided between OJSC MGTS (Moscow City telephone network), the German company DeTeMobil, Siemens and a number of small shareholders. Later, the shares were redistributed several times, but most of them remained in the hands of domestic entrepreneurs, who still own MTS.

The foundation of the company was laid. A new cellular operator was introduced to the world, and network coverage, which in 1994 had only one BSS station, began to rapidly expand. The customer base, initially numbering only a few thousand subscribers, exceeded a million in a few years.

This happened for two main reasons. First, the company moved from large centers to regions, actively expanding the scope of its service in places where there was practically no mobile communication. A recognizable number was spreading more and more throughout the country. MTS quickly captured the market. The success was affected by the effect of novelty, the lack of worthy competition, the expansion of the technical base and the construction of new networks. Those who owned an MTS number found themselves in an advantageous position.

The second reason for economic victories was the active takeover of small companies also providing communication services. This facilitated the legal side of the issue regarding the granting of a license to provide telecommunications services. Thus, a significant amount of shares of the Ukrainian operator UMC was purchased. The corporation grew like a snowball, sweeping away competitors along the way.

Management

In many ways, the development of MTS depended on its leader. It was he who determined the vector along which the company had to move. This is a person for whom the success of the enterprise would come first among all other values.

Leonid Melamed and Mikhail Shamolin

After a global rebranding of the company, as a result of which it acquired its current appearance, Mikhail Shamolin took the helm, replacing Leonid Melamed. The latter did not renounce business and became president of AFK Sistema. But he is interesting not only for this. Melamed is the person who previously owned MTS. He proposed making the familiar red and white egg the symbol of the company, symbolizing the simplicity of its form and promising content.

Shamolin already had behind him not only the Automobile and Highway Institute, but also the knowledge acquired at the Russian Academy of Public Administration.

The School of Business (WBS) in the field of finance and management also influenced him. It was she who prepared the springboard for his career growth: from a position at McKinsey&Co to the managing director of the Ukrainian corporation Interpipe. Next, his path lay in MTS, where he first held the position of vice president of sales, and three years later became president of the company.

Andrey Dubovsky

In the spring of 2011, he was replaced by Andrey Dubovsky. By that time, the businessman was 45 years old, he graduated from VGIK and worked in the telecommunications industry. His disruptive nature also brought him to leadership positions. After working for some time as a director of one of the corporation's branches, he headed the company.

World brand

MTS, as mentioned earlier, is something more than a cellular operator. It was in its stores that sales of BlackBerry and Apple devices began. It was he who largely influenced the spread mobile internet in Russia and the CIS.

In 2008, the corporation was included in the list of the hundred best global brands, and in 2009 it became one of the world giants in the field of cellular communications. By this time, more than 100 million people had become MTS subscribers. The company has passed international certification, as a result of which it has been standardized within the framework of ISO.

Despite the status of the most expensive brand in Russia, those who owned MTS actively interacted with the roaming system, reducing prices for their services. At the same time, the company did not reduce the quality of service, remaining one of the most reliable mobile operators.

She began to actively cooperate with banking systems. Thus, the MTS-Bank service was introduced, which allows you to use your phone as a payment device.

Scandals associated with the company

Such a large corporation could not avoid dark spots in its history. Those who own MTS phone numbers are probably familiar with the scandals and rumors that arise from time to time in the media.

The peak of the hype came in 2010. At that time, some of the old subscribers were affected. Without explaining any reasons, their tariffs were changed by the company itself to less favorable ones. They quickly “ate up” the account and drove subscribers into a state of chronic debt. Those who suffered the most were those whose SIM cards were inactive at that moment. These people were quite surprised to find receipts for debt to the company.

Roaming subscribers also suffered. Money could have been written off from their account just like that, which caused more than one lawsuit.

Criminal cases were brought against the company for introducing without the knowledge of subscribers paid services. This also had an adverse effect on the company's popularity.

How to find out who owns an MTS phone number

It often happens that subscribers receive calls from people they do not know. If a person simply has the wrong number, this is quite acceptable. If an unknown person is too annoying, no one likes it. Of course, such situations arise not only with MTS subscribers. How to find out who owns a phone? This is not as easy to do as it might seem.

The fact is that MTS operators do not have the right to disclose to private individuals confidential information. Only representatives of certain services, for example, the police, can recognize her. If they call you on MTS number and threaten you, write a statement to the authorities.

You can find out information for a fee using the company directory. To do this, you will need to fill out a special form on the website “number. RU". Another option is to buy a database on the radio market.

Conclusion

MTS strives to diversify the services it provides, responds constructively to criticism, and tries to correct all shortcomings in the work noted by users. In order to not only stay afloat in the world of business related to mobile communications, but also develop successfully, you need to modernize the service, use modern technologies, expand the range of capabilities of phone owners, increase coverage area, introduce programs interesting for customers. All this is carried out by the company's management and its employees.