What is LinkedIn? Linkedin - what is it and how LinkedIn can help you find your dream job What is linkedin and why do you receive letters?

) is not a very typical social network. There is no typical communication here, as on Facebook or Vkontakte. Initially, LinkedIn was the same social network, but with poorer functionality than it is now. However, after Facebook appeared and almost completely destroyed all the social networks of the past, LinkedIn did not compete with the social network of the future and went to the side in order to repurpose itself. As a result, LinkedIn is now the largest business social network and one of the largest social networks in the world. Today, the presented social network sets trends not only for social networks, but also for many job search sites, being a leader in this area.

Registration will not force you to fiddle with it for a long time. Registration consists of 8 stages. Basically, the stages are divided into tabs, which alternately ask you to fill out information about yourself, find connections or companies. All you need to do is go to the registration page www.linkedin.com/reg/join. Enter your details there: address Email, last name, first name and patronymic, password. Be careful when registering for this social network, you only need to enter your full name; nicknames and pseudonyms are prohibited, citing the user agreement.

LinkedIn functionality

It is worth noting that I call linkedIn the second Facebook, but in professional activities. linkedIn is primarily a social network not for idle communication, but for finding a job, improving skills in your field and for professional communication.

This social network is constantly looking for ways to improve. So, the company is buying up other smaller social networks in order to increase its audience. Currently, the number of users who use linkedIn reaches 175 million. Why do professionals choose this social network, you ask? Yes, because there is a more convenient interface than on job search sites and more extensive opportunities.

If you don’t see an employer on job search sites, and he and all actions are performed blindly, then this social network allows you to see the employer, see reviews about him and learn more about the scope and methodology of his work. This layer of information is very useful at first. So, let's get back to the interface and functionality.

No wall

At the top of the profile there is a search bar where you can try to find your colleagues, acquaintances, companies or groups that interest you, and yes, there are groups here too. When you set the cursor to search, you are immediately offered four categories in which you can search for the object or person you are interested in. Thus, the problem with confusion and chaos was solved when all categories with the same name are presented in the form of a list.

At the top of the console there are three icons:

messages
events
adding as friends

There is no need to explain anything here; it is very clear that messages are responsible for dialogues and communication, etc.

The next element that clearly catches your eye is the large space with the inscription Home. This tab button is responsible for the news that you have chosen to watch. For example, when registering, you indicated that you are interested in business, and all new posts about business will be displayed in this tab.

Now let's move on to the main thing. 7 tabs located at the top:

Home page, all information about your profile is located here;
People you should know, here you are automatically invited to make friends with people you may know or who are in your professional circle;
Connections or contacts, simply “Friends”
Work, this tab distinguishes this social network from the rest. Here are vacancies that may be of interest to you. It is thanks to this function that you can find a job directly with the employer, without going through interviews, but simply by talking and communicating, possibly on distant topics;
Companies. Here are the companies that suit your interests.
Groups. There is nothing to explain here, just the groups you are in;
Pulse. This point is also particularly interesting and has no analogues on other social networks. User blogs are published here, ranging from the most popular blogs and news from the entire Internet, and not just those posted within the network;

Benefits of linkedin

Exchange messages with users;
Search for contacts and companies, expanding your business network;
Blog;

LinkedIn is not a typical social network. It was not created for entertainment and communication with friends; there is no place for funny pictures and discussion of frivolous statuses. This is a resource that is used in professional activities and for business development. With its help, you will become part of a multimillion-dollar audience aimed at finding new partners, employees, and clients. A well-filled LinkedIn profile is an online business card in the largest professional social network in the world.

Registration and creation of a personal page

Where to start on the path to professional success? Of course, from the page registration. This can be done through the browser version or using the LinkedIn app for Android or iOS. Let's go to home page resource – linkedin.com, click “Join”. A standard registration form opens:

In general, the registration procedure is the same as in other social networks. Simply follow the prompts and fill out all fields with accurate and up-to-date information. You can reduce registration time by logging in via Facebook. Then your first name, last name and email address will be filled in automatically. All you have to do is think about the password.

Once you've figured out your LinkedIn registration, install the LinkedIn app on your smartphone to always stay in touch with your contacts. Where to look for it? Go to Play Market or App Store and enter the name of the application in the search bar.

How to fill out a profile so that it is effective?

The search algorithm on LinkedIn is designed so that profiles with the highest performance indicator appear first in search results. What does it mean? Those accounts that contain detailed information about professional qualities appear in the top. This indicator is clearly demonstrated by the “Profile Efficiency” scale:

What does creating an effective LinkedIn profile include? Everything is extremely simple if you follow simple tips regarding filling:

A professional headline is something a profile cannot do without. But simply indicating the name of your profession is not enough. LinkedIn will fill in this information automatically even without your participation. It is important for you to include all your specializations in the title. You can use a list using the delimiter (|). This will allow recruiters to immediately see information about your qualifications, without spending a long time studying the page.
Indicate your real name, write down your last and patronymic names in full. This is a business, not an entertainment environment, so nicknames and comic variations of the name are inappropriate here. Also decide on the filling language. If you work in a Russian- and Ukrainian-speaking environment, give preference to the Cyrillic alphabet, because transliteration makes many of our surnames difficult to understand. This can also lead to difficulties when finding your accounts on other social networks. It is not always possible to correctly reproduce surnames written in English letters in Russian.
Create a simple and short link to your profile. It should not exceed 30 characters, be easy to remember and compact. Also make the link neat so that it does not contain unnecessary numbers and symbols. You can edit it in the lower right corner of the profile page:

All information posted in the profile should answer the question “How can I be useful to the company?” It is not enough to simply list a list of past jobs and talents. It is necessary to emphasize work experience. For example, if you were involved in sales, then a comment in the style of “worked as a sales consultant” will not give a complete picture of your activities. Write - “I know how to work with cold and hot sales.” This way, a potential employer, when studying your page, will immediately be able to note how you will be useful to them.

Profile Pictures

The choice of profile photo, its “face,” deserves special attention. A high-quality portrait measuring 400x400 pixels is what you need. Your page visitors form their first impression of you based on your photo. You don’t need to choose an image with cats or a photo at the dacha by the fire as your avatar. This is allowed on other social networks, but not on LinkedIn. The avatar should show you as you are in everyday life, but at the same time have a personable appearance.

You can also choose a background image (cover) that is relevant to your business (for example, a company logo). It must be of high quality and not exceed 4 megabytes in size (important for download speed). The recommended image size is 1584x396 pixels.

Premium accounts

LinkedIn users now have the opportunity to test the premium version of the site for free to assess whether they need additional features. For whom is this relevant? For those who are active on LinkedIn and strive to quickly and effectively achieve their goals.

Examples of filling out a profile

I'll take my page as an example. I use it to fix business connections, and therefore I regularly update the content and monitor the effectiveness on the social network.

I keep all the basic data up to date, periodically update the photo - this is how the page looks alive for contacts on LinkedIn. When I finish working on another project, I add it to the appropriate block. If I learn a new skill, I indicate it and immediately ask for confirmation from my contacts.

Here's an example of a not-so-successful profile filling:

Why are contacts important?

An effective page is one that has professional LinkedIn connections. The minimum number is 50 contacts. They are needed not only to maintain contact with the right people, but also to increase the visibility of your profile.

Creating a network of contacts

How to start building your network of contacts? The first way is to use the search bar:

By opening advanced settings, you can set certain search parameters:

This will help you find people you are interested in. For example, you can enter the names of previous jobs to contact old colleagues and add them to your network. Through the search you can also find your customers, contractors and other people with whom you have worked or are working in this moment. You will have an additional channel of communication with them. LinkedIn will also suggest potential contacts for you in the “People You May Know” section.

The second way to search for contacts is to import from email. Enter your email address in the special field to receive all available contacts. People who do not yet have a profile on this social network will receive an invitation to join it.

Contact levels

Have you noticed that some users have numbers 1, 2, 3 next to their names? These are levels.

1st level contacts are people with whom you have contacted personally or whose invitation you have accepted. You can exchange private messages with them.
Level 2 contacts are your acquaintances from other networks, friends of friends. You can contact them or send an InMail.
Level 3 contacts are friends of friends of your friends. If their profile is not limited by privacy settings, you can immediately establish contact with them. In other cases, InMail can help.

People who are members of one or more thematic groups with you are identified separately. In search results, a “Group” icon will be displayed next to their profile. This is useful because you can immediately understand what you have in common with this person, and also write a personal message without having to establish direct contact.

What is the difference between the "Contact" and "Send InMail" buttons?

“Establish contact” is analogous to a friend request. You send an application, the person receives it, accepts it, after which his profile information becomes available to you. InMail is a paid private messaging option on LinkedIn for premium accounts. You will be able to contact the person even without a request to be added to your contact list.

Thematic groups on professional interests

On LinkedIn, finding a job is possible not only through targeted research into available vacancies (more on this later), but also through thematic groups. It is important to monitor their activity to improve the effectiveness of your profile.

Groups are sorted by professional interests, help expand your network of contacts, obtain useful information, and improve your online image. What's special about them? Here you can participate in discussions and comment on posts, which will affect your activity indicator. You will also increase your chances of being noticed by an employer or potential partner.

Search interesting group not necessarily on your own. In the Groups section, LinkedIn will automatically select for you a list of interesting communities that match the information specified in your profile. Great, right?

Tracked Content Settings

You can edit the content displayed in your news feed. If you no longer want to receive information about updates to certain user or company pages, simply remove them from your list of followers. If you find a low-quality post, you can also hide it and it will disappear from your feed. And in cases where you find content that violates the site rules, feel free to click on “Report post.”

Validation of skills - why is this important and why validate the skills of other participants?

How to verify skills on LinkedIn and why is it needed? It's simple. The more such confirmations you receive, the more trustworthy your profile will be. This is a win-win feature. Users validate your skills, and you can validate them in return. Interact with friends, colleagues, customers or managers.

In your profile, it is important to indicate and demonstrate your awards and achievements. If you have completed any courses or trainings, do not forget to mention this. Do you own foreign languages? Specify the level. Do you have a certificate confirming your knowledge? Great, show it off!

Secrets to Using Your LinkedIn Profile Effectively

Having studied various tips for improving the effectiveness of your LinkedIn profile, I will outline the main ones for you:

- use the option to create publications available in the news feed - this is additional opportunity demonstrate your professional qualities and knowledge. Your articles will be able to be read by all network participants (depending on privacy settings) and shared. Also when public access your content will be visible outside of LinkedIn;

- establish self-censorship - avoid mentioning in your profile anything that you would not talk about in person;

— update your profile regularly and receive more cooperation offers;

- Do you have a blog or website? Place a LinkedIn button there so readers can share your posts.

Finding a job through LinkedIn. How to request and provide recommendations?

A list of available vacancies is displayed in the “Vacancies” menu.

It is generated automatically based on the information posted in your profile. You can also independently enter the position or company you are interested in in the search bar, and specify the desired geolocation.

LinkedIn recommendations will help you find a job. This detailed review about your work. Therefore, it is not only possible, but also necessary to request them from authoritative representatives of the industry that interests you. Having 5-10 such responses, you significantly increase your chances of attracting the interest of recruiters.

Profile protection

All new accounts are public. This means that they can be viewed by all network participants. Are you against such openness? In the privacy settings you can set a certain level of privacy. You can hide the list of websites or current position, and also exclude some pages from the list of those who can access the information posted on your page. You can protect your account from hacking using complex password and two-step login confirmation.

Privacy Mode is a special feature on LinkedIn. Typically, when viewing another member's page, they will also be able to see your name and professional title. When you set the mode to private, you will appear in the list of visitors as “LinkedIn Member”:

And when you click on your profile, the following message will appear:

Creating pages for companies

Companies can also create their official pages on LinkedIn. But they are not intended for communication or branding. Moreover, excessive self-promotion may cause your profile to be deleted. Why? Because such pages on LinkedIn should not be created for marketing purposes, but for information purposes. Such pages display the number of employees, the direction of the company’s activities, news and vacancies. For example:

What's the point for other users? Visitors to the page can analyze the above information, considering the company as an employer, partner or client.

Advertising on LinkedIn

— set targeting parameters - location, company, position, education, age, gender, etc.;

— select a tariff – the minimum daily budget is $10, you can pay using a card or an advertising coupon.

Have you already realized that the social network LinkedIn is not the usual VKontakte, Facebook and Instagram, created for entertainment? People come here to find new business contacts, exchange experiences, and express their brand. Therefore, advertising on LinkedIn is more aimed at promoting B2B services.

Did you like the article? Add as a friend - https://www.linkedin.com/in/bogutskiy/ to collaborate and share useful information within the largest professional social network LinkedIn.

Hello, dear readers of the blog site. Oddly enough, Linkedin is on a par with such familiar tools as VKontakte, Facebook or Odnoklassniki. Yes yes it is social network.

But not simple, but with a business twist. Most people come into it not for entertainment, but for business. What kind of things could these be? Well, mostly looking for a job. Not necessarily urgent, but with a reserve for the future, because even with a bird in our hands, we don’t mind grabbing a pie in the sky.

You need to understand that this indicator will even affect the ranking of your profile in LinkedIn search results, and, of course, it will indicate the seriousness of your intentions to find a job.

You can configure the profile either using a wizard or manually. To do this, you can go to the “Profile” tab - “Edit profile”, or directly on the profile page add new information or edit old ones (just click on them with the mouse and you will have the opportunity to make changes). Perhaps the minimum required will look like this:

Affectionate photo
Area of activity and geographical location
Name of your current position
Indicate at least a couple of positions you previously held
Fill out everything in detail about education
Please indicate five or ten skills
Don’t be lazy and make at least fifty contacts first
Specify several groups of your interests
And, of course, some general information don't forget to add

I advise you to click on the “See more” spoiler (located just below) to fill out all the available resume fields.

Setting up a public profile page

Please note that you can change the URL of your public LinkedIn profile page at your own discretion. For example, I have it like this:

https://www.linkedin.com/in/ktonanovenkogoru

In principle, I don’t know what kind of cartoon, but still. You can do this by clicking on your profile page (you can get to it by selecting the menu item of the same name from the top menu) on the button with the page address located under your photo:

And on the page that opens, in the right column, you will certainly notice the “Create a personal URL” button, which you will not click. That's all, all you have to do is enter the desired ending to the URL of your profile and you're done.

Below you can, if necessary, remove some part of the information from the public ().

Well, just a little lower (all in the same right column) you will be asked to copy the code for a public profile business card, which, after pasting it into a website or forum, will look something like this:

Connections, communication and job tracking in Linkedin companies

From all of the above, we can conclude that the main thing is to completely fill out the profile itself, as this is essentially your resume for recruiters and potential employers. Personally, of course, I cheated, but there is an explanation for that. I’m not looking for work through LinkedIn (yet, anyway), but I use it to cross-post announcements of new articles on my blog.

It’s true that the H1 content (the same for all pages) is always torn out, so I have to edit the title with a simple click on it and entering the correct option. It is difficult for me to assess the prospects of using LinkedIn for such selfish and non-specific purposes, but so be it. Although, at the same time, the social network itself interested me and I decided to write this article from fresh memory.

Making contacts

When viewing someone else's profile, you can try establish contact with this person:

However, in the next step you will be asked to enter the Email of this person, and without this you will not be able to send him an invitation. Apparently this was done to avoid spam. After all, this is not Contact, where you can offer friendship to everyone. That's why There are two main ways to make contacts.

You can work with existing contacts Address book, which you will find in the same top menu item “Network”:

If you want to group them, then tags will help you with this. Check the boxes next to the users you want to place in one group and click on the “Edit Tags” button. You create a tag, it appears in the left column, and when you open it you will see the users added there. The Profile Organizer tool is available, as I understand it, only on a paid account.

Professional interest groups on LinkedIn

Like any other self-respecting social network, there is the opportunity to create, join and communicate in groups. For the most part, they are divided by professional interests, but there are exceptions. Once you've completed your profile and made your first contacts, it's time to move on. Communication in the right groups will allow you to expand your network of contacts, learn something you need on a topic that interests you and, of course, show yourself with the best side(raise your image).

To begin, you will need to select “Groups” from the top drop-down menu “Interests”. Here you will be offered a list of groups that Linkedin has selected for you based on the data you left in your profile and other places on the network.

If he missed, then in the left column you will find the “Find a group” button, and you can even create your own if nothing that already exists suits you.

Group search is a type of general search. By default, you are offered a list of groups in your language, but you can add other languages in the filters. By the way, groups are open and closed. You can join the first ones without problems (by clicking on the “Join” button), but closed groups can only be viewed.

In the group you joined, you will be able to create messages (discussions), comment on existing ones and do other things typical of groups. The right column will display an indicator of your activity in this group, which can be very useful if you are serious about using LinkedIn to find a job that interests you.

Company pages and search for job vacancies

Actually, in addition to groups on Linkedin, there are also company pages (but much more serious). In principle, you can create a page for your company, but they do not serve the purpose of communicating with potential clients or branding on this network. Moreover, for adding too much new information to a company page, you can get a penalty from the moderators.

On the company page you can see a list of employees who are LinkedIn users, as well as read news and, possibly, job advertisements. Therefore, it makes sense to click on the button located in the upper right corner "Track", to keep abreast of all updates to this page and not to miss the vacancy that appears.

On this page you can also find that one of your contacts or the contacts of your contacts works or worked in this company. This can be an invaluable source of information before you submit your resume for a job. IMHO.

Naturally, you can not only fill out your profile and wait, but also try to actively search for vacancies using the means available in this business network. There is a separate button for this. "Vacancies" in the top menu. By default, Linkedin will already select something for you based on the data you specified in your profile and the available suitable jobs (if you are an employer, the “Post a vacancy” button on the right will be relevant for you).

At the very least, it's worth checking them out. If you don’t find anything suitable there, then use the search bar located at the top (or the advanced search, which lives under the spoiler of the same name). If looking for a job is extremely important for you right now, then you can subscribe to email alerts using the link shown in the screenshot.

In principle, I have already told you all the basics, but there are some details that may be useful to you, for example, when you look for a job using it.

Let's say that you decided to start looking for a new job while still on the old one (quite the optimal solution). However, if your company is represented on LinkedIn and employees have accounts there, then it is likely that (in the hope of catching a vacancy) they will become known to your current employer.

However, this can be avoided simple shutdown notifications about your activity on this social network. To do this, click on the icon with your photo in the upper right corner and select “Privacy and Settings” from the drop-down menu:

On the page that opens, on the “Profile” tab (from the left menu), select “Enable or disable notification about your activity.” A pop-up window will open where you will need to uncheck the box there and click on the “Save Changes” button.

When actively searching for a job, you yourself will most likely be actively viewing the profiles of those people who interest you in terms of search new job. This means that it is important that, if necessary, could receive information about you(Linkedin has such an opportunity to receive information about those who viewed your profile, if it is open to access).

Just in case, check what you have set in “Specify what others will see if you looked at their profiles” (the path to this point is the same as in the setting described just above).

I also want to say that with the help of LinkedIn you can study the people who will make the decision to hire you quite well. By more closely following them online, studying their profile and other posts, you can find something useful. And just show activity in the same places on the network where they showed it. Perhaps they will notice you and remember you, which may be useful in the future.

Even when filling out your profile, it is better not to leave suspicious gaps. Even though during this period you were doing things completely unrelated to your desired job, it is still better to indicate this and write it down in detail. A complete picture always looks better, and you don’t know when and to whom your seemingly unrelated skills will be useful.

Good luck to you! See you soon on the pages of the blog site

What kind of network is LinkedIn?

LinkedIn is a social network that positions itself as a place where you can easily find and maintain business contacts. Simply put, this is a site where specialists from different fields add each other as “friends”, communicate one-on-one and in groups.

As of 2016, the interface of the LinkedIn.com website has been translated into 23 languages, including Russian. Relatively recent data shows that over 400 million user accounts are registered on the LinkedIn service, however, how many of them are active is not reported.

In the summer of 2016, the LinkedIn project changed its owner. Microsoft Company agreed with the former management of the company to transfer the site under the management of the software giant. The transaction amount was 26 billion, 200 million dollars. This is one of Microsoft's largest acquisitions in the entire history of the corporation. I hope you understand that this is LinkedIn, now let’s look at using the social network.

Who uses the social network LinkedIn

The service represents 150 business sectors in 200 countries. However, the majority of users (almost 50%) are people living and working in the United States. Thus, we can assume that almost every professional American has an account in this service.

The percentage of users from Europe (including Russia) is 25% or about 100 million people. India is in third place with just over 2% or 10 million users.

Features of the social network LinkedIn

What does LinkedIn mean for online business? The functionality of the social network was created to serve users interested in finding and/or maintaining work contacts and communicating on professional topics. LinkedIn provides a simple interface for inviting (importing contacts, so to speak) people from other services, e.g. contact book email, social media friend lists, etc. It is also interesting that many Runet users do not yet know what kind of site LinkedIn.com is.

LinkedIn users can complete profiles. It is possible to indicate in them: contact information, information about education and places of work, skills, etc. This is necessary so that other users of the service can find the person and, for example, hunt him (invite him to a job interview).

The site has the ability to publish materials (as in a Facebook or Twitter feed/microblog), exchange messages, communicate in interest groups, etc.

Who needs LinkedIn and why?

The social network LinkedIn is a service for those who are used to separating work and personal life. It can be used to have a convenient means of communication with employees, colleagues and/or business partners, without embarrassing them with your posts that are not related to work (as would be the case if work contacts were present in the Facebook or VKontakte friend feed ).

In addition, it is known that LinkedIn.com is a site that can help you find interesting and well-paid jobs or new business partners.

/ Here

From time to time questions come to me: What do you eat it with? What are the pros and cons of this network? How to use LinkedIn effectively, and what can you use it for? I decided to collect all the questions and answers in one place, I hope this series of articles will help you understand everything.

A short introduction, or why you need this at all. LinkedIn is not a fancy social network. Not bright. Not noisy. “The sleeping giant of social networks” was dubbed in the English-language press. However, despite this "quietness", LinkedIn is exerting more and more influence, connecting headhunters and job seekers, recruiters, colleagues, competitors, brands and entire industries.

The average LinkedIn user spends much less time online than the average FaceBook user or VKontakte. You won’t find here humorous videos, photos of cats, reposts of graffiti, heated discussions of the status “It’s raining outside, how to live on?” This workplace. People come here to do business. LinkedIn directors have said more than once: “We don’t have a goal to keep users on our site as long as possible. We want a person to come in, do what they need to do in a few minutes, and continue with their work day.”

LinkedIn has been growing slowly but surely since 2002, already works in 19 languages (Russian included) and is approaching the mark of 200 million users. I think the globalization of the Internet space, as well as the current crisis with free-lance.ru, and the lack of decent alternatives will push many freelancers to register on this resource. And this is good. Well, I was planning a short introduction 😉 It’s time to get down to business.

First steps after registering on LinkedIn, or a Manual for beginners.

1. Profile.

Yes Yes. Like any social network, on LinkedIn it all starts with creating your own profile. When filling out your profile, we remember that we are here on business, not here to have fun. To make the most of LinkedIn, it is very important to fill out everything in detail and give maximum information to potential employers about your knowledge and skills.
LinkedIn has a metric "Profile Effectiveness", measured as a percentage from 0 to 100. The higher it is, the more seriously they will take your profile. In addition, if you noted in “Skills and Qualifications,” say, copywriting or SEO or SQL, then the higher the effectiveness of your profile, the greater the chance that a potential employer looking for workers for these keywords, will view your profile.
Here is a list of all the fields that LinkedIn recommends filling out for maximum efficiency:

Photography (choose wisely 😉)
Industry of activity and geographical location
Current position - title and description
Two previous positions
Education
Minimum five skills in “Skills and Qualifications”
Minimum 50 contacts (more on this later)
Two or three interest groups (more on this in the continuation of the post)
General information

2. Contacts.

So, in order to reach the aforementioned “50 contacts,” you need to start building your network on LinkedIn. If this seemed difficult to you, don’t be afraid, I’ll tell you how now. So there are two ways, I recommend using both.
Method one. Notice the old traditional search at the top of the screen? Great! We enter the name of a person we know, find it among the results and “establish contact.” When you land on the results page, LinkedIn shows additional search filters. By default, they are all set to “show all,” which is what we need at the initial stage.

After you have added several contacts, refresh the page and go to your profile. In the top left corner you will see "People You May Know" with several photos. If you click on the inscription, a complete list of people will open, some of whom will probably actually be your acquaintances. We establish contact with them and continue :)

Where do "people you might know" come from on linkedin? Based on the information you entered (place of work, study, etc.) and existing contacts, the algorithms make assumptions. The wider the circle of your contacts, and the more information you have entered, the more accurate these assumptions will be. After all, it’s logical to assume that if you work with someone in the same company and you have ten mutual friends, you might know him?)) But we digress, let’s continue:

Method two. Any modern service has the “import contacts” function. Of course, LinkedIn also has it (how can you work effectively if you manually search 100 people one by one?). Top menu >> Contacts >> Add contacts.

As you can see, you can easily and automatically transfer and add your contacts from Outlook and any email account. Be careful at this stage, and carefully look at what boxes are ticked where during this process. It is not a fact that you will want to add everyone with whom you have ever corresponded to your contacts.

After you've added your email contacts, you can go back and look at what people appear in your "people you might know" list. After adding new contacts, the algorithm will offer more options.

3. Groups.

Groups on LinkedIn are gatherings based on common interests. Places where people ask and give advice, look for jobs or employees, communicate with industry colleagues, etc. Groups can be created as groups of graduates of a university or department, or groups of former and current employees of the company (not to be confused with the official page of the company!), or broader ones - say, groups of employees of the Nth industry.

The group can be either open - i.e. Anyone can join it, or it is closed. In the second case, the group administrator must approve your application to join. Most often this occurs among groups of graduates, and in very narrow professional groups.

4. Company pages.

Many companies, especially international ones, have their official pages on LinkedIn. Unlike similar official pages on other social networks. networks, they do not serve for communication with the audience, branding, etc. LinkedIn even officially warns those who like to engage in self-promotion: “Posting updates too frequently may also be subject to legal action by LinkedIn, which may result in the removal of your company page.” On the company page you can see a list of employees, important corporate news, press releases and often hiring announcements are published 😉 You cannot “connect” with a company on LinkedIn, but you can “follow” its updates.

Following a company page can be useful if it is important for you to be aware of what is happening there. Observe the industry leader or competitors, take a closer look at potential partners. Well, most often - to receive notifications about the opening of new vacant positions)
Also, if you are going to send your resume, or are already going through an interview, it is useful to see if someone you know works in this company, or has worked, or is a friend of an acquaintance. It may turn out to be a valuable source of information at the right time, because a spoon is dear to dinner))

5. Vacancies, or Job Search.

The ability to find a job (or workers) through LinkedIn is one of the biggest advantages of this network, if not the very best. By clicking on “Vacancies” in the top menu, you will see “Vacancies that may interest you,” which LinkedIn algorithms have selected for you based on your personal data and open employer offers. At the very least, it's interesting to watch. Write the name of the desired position in the search bar, and you will be taken to a page with results and additional search filters. If someone in your network of contacts (direct contacts, or contacts of your contacts) works for a company that appears in search results, it is immediately visible. There are currently 80 open manager positions in Thailand. Anyone interested?

This was an introductory tour of LinkedIn. I hope this article will help you understand the basics, take your first steps, and effectively use LinkedIn for your purposes.
I will write about other services, elements and applications of LinkedIn in the future, so if you have questions or topics you want to know about, leave a comment.